Notifications Platform

Guiding platform-wide improvements for enterprise notifications

Notifications were a fragmented, high-traffic issue. Legacy templates, outdated tools, and inconsistent UX across email, SMS, mobile, and web channels caused friction for users and internal teams. As adoption scaled, so did complexity.

I led UX strategy for the notifications platform, driving improvements to core tools and aligning design efforts across teams. This work set new standards and strengthened communication across the suite.

My role

• Led UX strategy and delivery across all notification channels
• Shaped roadmap direction with product and engineering leads
• Mentored designers on concept development and execution
• Facilitated cross-functional alignment and design system consistency

Discovery & foundation

We mapped the current ecosystem and surfaced major friction points through interviews with clients, support staff, and internal teams. Key issues included:

• Poor usability and inconsistent experiences
• Limited functionality and unclear ownership
• Gaps in design patterns across tools

I partnered with product and design leads to define principles, set priorities, and align teams.

Concepting & design

Email templates

We replaced outdated templates with a component system to improve consistency and accessibility. I supported the lead designer and worked closely with the team to ensure we were creating a scalable and maintainable experience.

Admin configuration

The legacy admin tool was cluttered and difficult to use. We redesigned the experience to improve previewing, testing, and configuration. I guided the team through iterations that simplified logic, clarified defaults, and aligned with platform patterns.

We ran usability sessions with HR admins across a range of clients. Feedback emphasized the need for better filtering, clearer token definitions, message previews, and batch actions. These sessions validated key changes and surfaced opportunities like smart groups, sorting, and tooltips.

Modernizing the notifications center

We restructured the interface for clarity and parity across platforms. I co-led sessions to align product, design, and engineering on filtering, layout, and accessibility improvements.

Shaping future direction

To support long-term scale, we needed stronger foundations and clearer ownership. I co-led workshops to define shared goals, document reusable UX patterns, and clarify responsibilities. This helped improve consistency and foster alignment with internal teams.

Outcomes & impact

• Launched a new admin configuration platform
• Increased usage of the desktop notifications center
• Introduced reusable patterns for templates, settings, and delivery logic
• Strengthened collaboration across product, engineering, and design
• Improved scalability and consistency across all notification channels