GTC United Way

Visual Design, Interaction Design

Project Goals

The Greater Twin Cities United way had just gone through a rebranding exercise and they needed a new digital presence that reflected their new identity. Our goal was to build a new website that expanded the brand to a digital space as well as making it easier for users to donate to the United Way.

Design Discovery

The client had an existing brand as well as their new brand, so the goal was to try and merge the gap between those since much of their printed materials and other collateral still maintained the old brand. I decided to lead with style tiles for discovery since we had a pretty decent idea where the final aesthetic would fall. Our directions focused on leading with the old brand vs the new and vice versa.

Initial Concepts

Since the client had strong agreement on the direction based on the style tiles, we were able to jump into design concepts with a strong level of confidence which resulted in extremely minimal design revisions.

Design Execution

The style guide and pattern library I created was designed to be flexible so the client could create their own pages with a variety of modular components. The library allowed them to mix and match pieces and create pages that felt fully designed within their CMS.

Caleb McGuire

I'm a husband, father and musician living just a little east of the wonderful Twin Cities. I've been designing pretty things professionally for over 15 years.

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